GPS tracking – one of the most promising business areas. GPS tracking technology is widely used and has huge growth potential which is good for GPS tracking business. GPS tracking used in different areas, property protection, vehicle location tracking, taxi cars, cargo, bikes, family members, school buses, elders, kids, teenagers, etc…
Location and event data is provided by GPS tracking device (GPS tracker) or smartphone with integrated GPS module. It is very easy to install and start using tracking device, all you need is GPS tracker and SIM card with enough balance for GPRS. Depending on device model, it will take 5-10 minutes to configure it. Most companies offer free mobile phone tracking apps. To set up smartphone as GPS tracker, download and install phone tracking application to transform regular mobile phone to GPS tracker.
GPS tracking device gives notifications via SMS, it’s downside – you see message with a mess of information, speed, location coordinates, altitude, etc… To take full advantage of GPS tracker possibilities, tracking software is needed. Software converts received data to user friendly, visual interface with map, events and reports system.
GPS tracking business
Tracking business consists of several parts, tracking software, hardware (server), GPS trackers, website with memorable domain, great marketing to show your service to the world and high quality support. Decide how complex tracking business you start, will you sell GPS trackers or just offer tracking server to clients, so they connect their GPS trackers. You must decide which GPS business model you prefer. We recommend to grow step by step to eliminate any possible money loss.
There are no more or less important parts in this business area – all parts are equally important and dependent of each other. Great software won’t work if hardware is unstable and not powerful enough to keep high loads. Great software and hardware will be useless without marketing, just because customers won’t find it. You can see how important is to keep all aspects and parts on highest possible quality level. Tracking business has great potential, but it won’t be successful without hard work on each aspect.
First step to successful tracking business – reliable tracking software provider. Service provider is fundamental for tracking business, extremely important to find best tracking software company for long term partnership. If you are not a software developer, tracking business success will depend on product quality of company which tracking software you chose. If something goes wrong and you won’t get support from software developers on time, you will get complaints from clients and business might fail.
What you should know before buying software for tracking business
Most tracking software companies offer cloud and self-hosted solutions. Both have pros and cons, the right choice depends on business complexity, future plans and budget.
Read more on how to choose tracking software for GPS tracking business and what features it must have.